Since there’s very little competition within the canna-drink space, companies are looking for a way in, says Cy Scott, CEO of Headset. When it comes to oral consumption, edibles still prevail as the method of choice, with 12 percent of overall cannabis sales, according to the report.īut as the legal-cannabis market matures in states like California and Colorado, consumers are looking for alternatives to smoking, vaping, and edibles, the latter of which has a delayed onset of 30 to 60 minutes and whose effects can last for more than six hours. According to cannabis-industry analytics firm Headset’s 2019 cannabis-beverage market report, the canna-drink market doubled over the past two years, currently worth $3 million, only about 1.4 percent of overall cannabis sales. Now, novel technology has allowed beverage startups to create better-tasting weed tonics, beers, teas, and aperitifs, reaching casual consumers looking for an alternative to alcohol.Ĭompared with flower or vapes, the cannabis-beverage market is small - but it’s growing. While THC is soluble in alcohol, it is illegal to combine alcohol and cannabis in the United States - so water-based drinks prevail. (Another liquid product, tinctures, use alcohol as a base in which to mix cannabinoids, though the consumption experience of placing an eyedropper under your tongue to dispense the solution is a far cry from sipping a drink.) For oral-ingestion purposes, edibles and baked goods have long been the standard, since cannabinoids are easily mixed with fatty butters and oils. Cannabinoids, the compounds in the cannabis plant, such as tetrahydrocannabinol (THC) and cannabidiol (CBD), are fat-soluble and not easily mixed with water. It felt like they’d cracked a code.Ĭannabis is notoriously difficult to effectively infuse into beverages. When the beverage line launched earlier this year, Henderson was sure each 12-ounce bottle maintained a smooth drink infused with 10 mg of THC or 20 mg of CBD. Henderson and his colleagues at Outbound Brewing, the nonalcoholic THC- and CBD-infused-beer company he co-founded in 2018, spent more than a year and a half making sure their nonalcoholic cannabis beer wasn’t chunky or lumpy. Just call that negative experience research. It was one of the grossest things I had ever tried in my life.” “It tasted kind of like I was drinking milk that had been sitting in the refrigerator for two or three months,” Henderson says. About a year ago, when Lyden Henderson took a sip of a nonalcoholic, cannabis-infused beer, he discovered something was amiss: The beverage was chunky - bits of cannabis floated throughout the beer, creating an unpleasant consistency.
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